Ancillary Task

For the ancillary task we used a modern typeface, this we thought would be better suited to the modern genre and appropriate to our youthful target audience.

We found this an occurring theme throughout the promotional music video, however we felt that it was appropriate in order to create a successful, professionally finished product in all areas of our promotional digi-pack.

The imagery used here and throughout the rest of our ancillary tasks (digi-pack) was taken in the process of filming or have been used screen shots of the finished production itself. It continues the occurring theme throughout our products and has been purposely used to ensure it is a recognized image for Magnetic Man’s ‘I Need Air’. We used a very iconic image of the main character as we wanted, not only to follow through with our audience research, but for it to become and maintain a recognizable product which has been inspired clearly by the nation wide phenomenon ‘Avatar’. It can be seen as an indexical representation because instantly, it is something that our audience will recognize not only through our promotional work, but also throughout our final production.

CD Front Cover