This piece is the poster for our re-production of 'I Need Air' you can instantly see that this piece has been designed to recognisably connote the techno genre and be of benefit to our institutional record company so it would attract audiences unfamiliar to the works of our chosen artist, Magnetic Man.

Again the imagery used was taken in the process of filming or have been screen shots of the finished production itself. 

We have maintained the recognisable symbolism of the smoke, and included key details/information that are used on other successful promotional packs being distributed today. The institution has been included as well as the name of the artist and an insert of the CD front cover so our audience and buyers can recognise and familiarise their selves with our promotional products for our production.

We have again included one of our main characters of the production (one of the more iconic characters) to gain the interest of our buyers further as well as maintain the consistency and indexical link between our production and promotional products.

The Poster